Brand Experience — Komodo Group — 2024 — 2025
Hospitality
Brand Experience Strategy
Overview
Restaurant and nightlife groups don't compete on food anymore — they compete on feeling. We design the unrepeatable details that turn a venue into a destination.
The Problem
A growing hospitality group with strong operations and weak narrative. Guests came once, talked about the meal, and forgot the brand.
The Idea
Engineer signature moments. Not menu items — moments. A specific song at a specific hour. A handwritten card on the second visit. A door that only opens after midnight.
How It Works
- 01
Map the guest journey across 14 sensory touchpoints from arrival to exit.
- 02
Identify three signature moments unique to each property.
- 03
Train staff as performers — every shift is a show with a cue sheet.
- 04
Build a quiet loyalty program: no app, no points, just recognition.
Confidential — Preview only
Full campaign strategy, rollout plan, and partnerships available upon request.
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