Music & Web3 — Audius — 2025
Kodak Black × Audius
$YAK — The Official Kodak Black Artist Coin
Overview
A first-of-its-kind artist coin launch pairing Kodak Black with Audius — turning fandom into ownership and a Times Square moment into a global press cycle.
The Problem
Artist-fan economics are broken. Streaming pays pennies and merch is transactional. The launch needed to feel cultural, not crypto.
The Idea
Position $YAK as the official Kodak Black artist coin — a symbol of access, loyalty, and shared upside — and stage the reveal where culture already looks: Times Square.
How It Works
- 01
Times Square billboard takeover anchoring the reveal moment.
- 02
Coordinated press rollout landing Billboard and industry coverage.
- 03
Fan-first utility design giving early holders access, drops, and experiences.
- 04
Narrative built around ownership — not speculation.
Confidential — Preview only
Full campaign strategy, rollout plan, and partnerships available upon request.
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