Partnership — Raising Cane's — 2025
Ella Langley × Raising Cane's
Red River Rivalry Activation
Overview
A music-meets-game-day partnership built around the Red River Rivalry — pairing a rising country voice with a brand already woven into Texas–Oklahoma fandom.
The Problem
Cane's owns proximity to college football, but ownership of culture is harder to claim. Sponsorship needed to feel earned, not bought.
The Idea
Cast Ella Langley as the unofficial soundtrack of rivalry weekend. A custom acoustic set, a limited co-branded drop, and a surprise drive-thru appearance the night before kickoff.
How It Works
- 01
Original short-form film shot in a Texas roadside diner — released 7 days pre-game.
- 02
Co-branded merch capsule available only in Dallas and Norman locations.
- 03
Surprise live performance streamed from a single Cane's location with zero pre-promo.
- 04
Post-game UGC program rewarding fan-shot footage with signed memorabilia.
Confidential — Preview only
Full campaign strategy, rollout plan, and partnerships available upon request.
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